We Know Market Research.

At Mazur Zachow, we know how to do market research. As a long-time industry leader, we provide the facilities and recruiting needed to conduct various forms of research methodologies. For over 30 years, small businesses and Fortune 500 companies alike have relied on us to provide thorough data analysis. Whether you’re in need of market segmentation, market analysis, brand research, or anything in between, we offer many options in survey design and will work closely with you to ensure your company’s needs are met.

Since 1980, organizations have trusted Mazur Zachow with the following types of research projects, including:

  • Focus groups
  • In-depth interviews with consumers and business professionals
  • ShopAlongs
  • Executive or professional interviews
  • Medical research
  • Music surveys
  • Mock jury trials
  • Central location testing
  • Product placements 

Our Recruiting is Second to None.

When it comes to recruiting research participants, Mazur Zachow is second to none. We offer exceptional quality recruiting with a phenomenal show rate. Every respondent is double-screened and validated before they arrive at our facility. Our supervisors conduct thorough briefings and maintain strict quota control.

Recruiting can be done from your sample, from the city directory, or from our database of over 50,000 residents in SE Wisconsin. Having the reputation for a great show rate and seriously qualified respondents enables us to scale down on the number of recruitments, therefore keeping the costs down. 

Several areas we specialize in, but aren’t limited to include:

  • Large audience research
  • Ethnographic research
  • Moms and children research


Our primary coverage area for recruiting includes the following counties and zip codes:

City Zip Code(s)
Milwaukee 53207, 53208, 53209, 53210, 53211, 53213, 53214, 53215, 53216, 53218,


53219, 53220, 53221, 53222, 53223, 53224, 53225, 53226, 53227, 53228

Brookfield 53005, 53045
Butler 53007
Elm Grove 53122
Franklin 53132
Germantown 53022
Greendale 53129
Hales Corners 53130
Menomonee Falls 53051
Mequon 53092
Muskego 53150
New Berlin 53146, 53151
Oak Creek 53154
Pewaukee 53072
St. Francis 53235
Thiensville 53097
Waukesha 53186, 53188, 53189

Wondering why you should choose Milwaukee for a market research and market analysis destination? The Greater Milwaukee area is one of the most widely used and preferred locations for qualitative research.

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We’re Celebrating 40 Years of Leadership!

Ever since Audrey Mazur and Diane Zachow founded the business in a trailer with just the two of them as the first employees back in 1980, Mazur Zachow has been the go-to resource for opinion and market research in Wisconsin. The firm has always stayed one step ahead of the trends, from mall intercept opinion research, to telephone surveys, and now with the largest opt-in recruiting database in the state

In January of 2018, Karen Munson and Jeff Munson acquired Mazur Zachow from Michelle Conway. Conway had been an employee of the original founders. The Munsons, owners of their own research firm Research Solutions since 1997, had been a client of Mazur Zachow, using the facility for focus group recruitment and execution. When the Munsons heard that Mazur Zachow was for sale, they were excited about the opportunity to expand and grow, not only with the facility, but with the reputation of Mazur Zachow as well.

While Mazur Zachow has always been a woman-owned business throughout its 40 years, it is now officially a woman-owned, certified DBE. The Munsons are proud of that affiliation, and believe the success of Mazur Zachow to date is due to the expertise of the staff, whose average tenure at the firm is 25 years. That difference is what has made Mazur Zachow successful for the last 40 years, and they look forward to building on that tradition for the next 40.