We Know Market Research.

At Mazur Zachow, we know how to do market research. As a long-time industry leader, we provide the research expertise, recruiting database, and access to facilities needed to conduct various forms of research methodologies. For over 30 years, small businesses and Fortune 500 companies alike have relied on us to provide thorough data analysis. Whether you’re in need of market segmentation, market analysis, brand research, or anything in between, we offer many options and will work closely with you to ensure your company’s needs are met.

Since 1980, organizations have trusted Mazur Zachow with the following types of research projects, including:

  • Focus groups
  • In-depth interviews with consumers and business professionals
  • ShopAlongs
  • Executive or professional interviews
  • Medical research
  • Music surveys
  • Mock jury trials
  • Central location testing
  • Product placements 

Our Recruiting is Second to None.

When it comes to recruiting research participants, Mazur Zachow is second to none. We offer exceptional quality recruiting with a phenomenal show rate. Every respondent is double-screened and validated before they arrive at our facility. Our supervisors conduct thorough briefings and maintain strict quota control.

Recruiting can be done from your sample, from the city directory, or from our database of over 50,000 residents in SE Wisconsin. Having the reputation for a great show rate and seriously qualified respondents enables us to scale down on the number of recruitments, therefore keeping the costs down. 

Several areas we specialize in, but aren’t limited to include:

  • Large audience research
  • Ethnographic research
  • Moms and children research


Our primary coverage area for recruiting includes the following counties and zip codes:

CityZip Code(s)
Milwaukee53207, 53208, 53209, 53210, 53211, 53213, 53214, 53215, 53216, 53218,


53219, 53220, 53221, 53222, 53223, 53224, 53225, 53226, 53227, 53228

Brookfield53005, 53045
Elm Grove53122
Hales Corners53130
Menomonee Falls53051
New Berlin53146, 53151
Oak Creek53154
St. Francis53235
Waukesha53186, 53188, 53189

Wondering why you should choose Milwaukee for a market research and market analysis destination? The Greater Milwaukee area is one of the most widely used and preferred locations for qualitative research.

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