Qualitative Recruitment

When it comes to recruiting research participants, Mazur Zachow is second to none. We offer exceptional quality recruitment with a phenomenal show rate. Every respondent is double-screened and validated. Our supervisors conduct thorough briefings and maintain strict quota control.

Recruiting can be done from your sample, from the city directory, or from our database of over 50,000 residents in SE Wisconsin. Having the reputation for a great show rate and highly qualified respondents enables us to scale down on the number of recruitments, therefore keeping the costs down.

Several areas we specialize in, but aren’t limited to include:

  • Focus Groups
  • Individual Interviews
  • Ethnographic research
  • Moms and children research
  • Mock juries

We recruit participants from the following counties:

  • Milwaukee
  • Waukesha
  • Racine
  • Ozaukee
  • Washington

Focus Groups

With over 40 years of experience, Mazur Zachow has the skills and experience to develop next level qualitative data. Focus group participants are well-vetted and carefully curated to ensure the audience you want to reach is represented and our facilitators are highly experienced.

Mazur Zachow manages in-person and online focus groups and individual interviews. With the skills, experience, and access to in-person or online infrastructure, we have the tools to get the job done. Get in touch to explore how focus groups can enhance your next project.


With our database of over 50,000 residents in SE Wisconsin, Mazur Zachow has next-level access to survey participants from all backgrounds. We’ll guide your project from start to finish to craft questions and program surveys to reach the best audience and gain meaningful insights. Fortune 500 companies and small business alike have relied on Mazur Zachow to provide exceptional research methodology and survey results.

From online to paper to in-person surveys, Mazur Zachow offers a multitude of survey designs. Our expert team of researchers work with you to ensure your companies needs are met. Get in touch with an expert!

We’re Celebrating 40 Years of Leadership!

Ever since Audrey Mazur and Diane Zachow founded the business in a trailer with just the two of them as the first employees back in 1980, Mazur Zachow has been the go-to resource for opinion and market research in Wisconsin. In January of 2018, Karen Munson and Jeff Munson acquired Mazur Zachow. As the owners of their own firm, Research Solutions, since 1997, they were excited about the opportunity to expand and grow, bringing the expertise of Research Solutions and the experience of Mazur Zachow together to create Wisconsin’s leading research institution.

While Mazur Zachow is a woman-owned, certified DBE. The Munsons are proud of that affiliation and believe the success of Mazur Zachow is due to the expertise of the staff, whose average tenure at the firm is 25 years. That difference is what has made Mazur Zachow successful for over 40 years, and they look forward to building on that tradition for the next 40 years.